Global brand test partnerships now open

THE WORLD’S FIELD-TESTED RIFLE, OPTICS & GEAR FLOOR.

HuntNetwork FieldLab connects leading rifle, ammunition, optics, apparel and outdoor-equipment brands with hunters, licensed retailers, professional testing environments, HuntNetwork TV and real-world adventures.

One FloorRifles to complete field systems
Real TestsRange, field and adventure content
Global MediaTV, live, marketplace and social
Brand ReadyLaunches, sponsorships and takeovers
Rifles
Ammunition
Optics
Accessories
Field Apparel
Storage & Safety
The new HuntNetwork equipment wing

NOT ANOTHER PRODUCT PAGE. A GLOBAL FIELD MEDIA ENGINE.

This division is designed to help brands launch products, demonstrate performance, build trust and own attention across the complete HuntNetwork ecosystem.

Hunters can discover complete equipment systems. Brands can secure dedicated category floors, send products for professionally managed tests, sponsor episodes and adventures, or build long-term media partnerships around content that keeps working after launch day.

FIELDLAB COMMAND SYSTEM

ONE BRAND. MULTIPLE HUNTNETWORK TOUCHPOINTS.

Turn one product shipment or campaign into a complete launch, testing, storytelling and lead-generation system.

Marketplace FloorDedicated products, categories and authorised-dealer referrals.
HuntNetwork TVUnboxings, test days, episodes, integrations and sponsor mentions.
Live SalesBrand showcases, demonstrations and retailer-supported offers.
Family AdventuresApparel, optics, packs, camping and age-appropriate outdoor gear.
Creator NetworkSelected professionals, guides, ranges and outfitters.
Campaign ReportingDeliverables, links, content assets and performance summaries.
Build the complete field system

EXPLORE THE FIELDLAB DIVISIONS

Each category can become its own searchable department, branded content channel and premium sponsor floor.

A home for every serious manufacturer

BUILD DEDICATED BRAND FLOORS

Give each partner a premium mini-channel instead of burying products inside an ordinary catalogue.

RFL

RIFLE BRAND SHOWROOM

Organise models by use, calibre, region, hunt type or platform family.

  • Launch pages and model comparison content
  • Licensed-retailer and distributor referrals
  • Range-day and field-test episodes
  • Lead forms for dealer and media enquiries
Build This Floor
OPT

OPTICS BRAND SHOWROOM

Show complete viewing and aiming systems in real environments.

  • Scopes, binoculars, thermal and rangefinding
  • Setup, zeroing and comparison video series
  • HuntNetwork TV sponsor placements
  • Product education and retailer referrals
Build This Floor
GEAR

COMPLETE GEAR ECOSYSTEM

Connect apparel, packs, storage, safety and accessories to the hunt.

  • Field kits and destination-specific collections
  • Family adventure and outfitter integration
  • Creator product drops and campaign assets
  • Live demonstrations and seasonal takeovers
Build This Floor
THE FIELDLAB PRODUCT DROP

SEND IT. WE UNBOX IT. TEST IT. FILM IT. PUT IT TO WORK.

Brands can coordinate product delivery to HuntNetwork or an approved licensed retailer, range, guide or professional testing partner. We turn products into real content, controlled demonstrations and multi-channel campaigns.

01

UNBOXING PREMIERE

Packaging, first impressions, product story, key features and brand introduction.

02

CONTROLLED TEST DAY

Professionally managed range or field evaluation with qualified supervision where required.

03

HUNTNETWORK TV FEATURE

Long-form review, episode integration, expert discussion or branded testing segment.

04

SHORT-FORM CONTENT

Reels, Shorts, teasers, product clips, stories and launch-day social assets.

05

LIVE BRAND SHOWCASE

Retailer-supported demonstrations, Q&A, product education and launch moments.

06

ADVENTURE INTEGRATION

Real-world use in hunts and outdoor trips; family content is limited to age-appropriate non-regulated gear.

07

CONTENT ASSET PACK

Selected edited photography and approved campaign clips for the brand’s own channels.

08

CAMPAIGN REPORT

Published links, deliverable log, campaign notes and available audience-performance data.

Regulated product protocol

Firearms, ammunition and other regulated products must never be shipped directly contrary to law. Delivery, transfer, storage, transport, demonstrations and testing must be coordinated through appropriately licensed dealers, armouries, ranges, importers and qualified handlers. HuntNetwork does not facilitate unlawful sales or transfers.

Turn equipment into entertainment

THE FIELDLAB CONTENT ENGINE

One campaign can be multiplied across education, entertainment, product discovery and brand trust.

TV

FLAGSHIP VIDEO

A cinematic feature, test-day story, expert review or adventure integration.

LIVE

LIVE SHOWCASE

Product demonstration, launch, retailer collaboration, interview or Q&A.

15

SHORT CLIPS

High-impact reels, shorts, highlights, specifications and campaign teasers.

PIC

FIELD PHOTOGRAPHY

Product-in-use, detail, lifestyle, range, camp and adventure imagery.

EDU

EDUCATION

Setup, responsible use, maintenance, selection guidance and product-system content.

LEAD

LEAD CAPTURE

Brand enquiries, authorised-retailer discovery, media-kit downloads and dealer interest.

Choose the level of ownership

FOUR WAYS BRANDS CAN ENTER FIELDLAB

Start with a product drop, build a campaign, take over a category or become a long-term founding partner.

01
Entry campaign

PRODUCT DROP

CUSTOM

For one product, collection, launch or test-day concept.

  • Product intake and campaign review
  • Unboxing or first-look feature
  • Selected photos and short clips
  • FieldLab product or brand placement
  • Published links and campaign summary
  • Regulated products handled through approved channels
Submit a Product
03
Category ownership

THE BRAND FLOOR

TAKEOVER

For a brand that wants to dominate one FieldLab category.

  • Dedicated branded mini-channel
  • Category headline partner identity
  • Product families and content library
  • Quarterly feature and launch moments
  • TV, Live and marketplace integrations
  • Retailer, distributor and enquiry pathways
  • Campaign and placement reporting
Claim a Category
04
Limited partnership

FOUNDING PARTNER

CUSTOM

Long-term strategic presence across HuntNetwork’s media and adventure ecosystem.

  • Founding-partner status and category rights
  • Annual content and activation calendar
  • HuntNetwork TV and Live integration
  • Adventure, outfitter and creator activations
  • Product launches, tests and brand films
  • Optional investment or co-development structure
  • Custom territories, deliverables and exclusivity
Discuss a Strategic Deal
From product to published campaign

HOW A FIELDLAB PARTNERSHIP WORKS

A six-stage operating system keeps the campaign clear, safe, legal, useful and measurable.

1

Apply

Tell us about the brand, products, target audience, launch timing and desired campaign.

2

Campaign Map

We define deliverables, channels, locations, talent, budget and compliance requirements.

3

Agreement

Both parties approve scope, disclosures, rights, product treatment, fees and reporting.

4

Delivery

Products are delivered through the correct legal and licensed route for the category.

5

Test + Film

We capture agreed unboxing, controlled testing, field use, interviews and campaign assets.

6

Launch

Content is published, amplified, connected to enquiries and reported against the scope.

Protect the audience and the brand

FIELDLAB PARTNERSHIP STANDARDS

Professional testing is built on legal compliance, qualified handling, honest disclosure and clear campaign expectations.

WHAT WE BUILD

01
Licensed and controlled environments

Regulated-product testing and handling only through suitable licensed facilities and qualified people.

02
Honest product storytelling

Clear claims, real observations, disclosed sponsorship and no fabricated performance results.

03
Responsible-use education

Safe storage, protective equipment, lawful use and professional instruction where appropriate.

04
Campaigns with purpose

Launches, education, conservation, outfitter use, field reliability and outdoor adventure.

05
Clear deliverables

Written scope, dates, content rights, approvals, product ownership and reporting expectations.

06
Audience-appropriate content

Age-appropriate family gear features and careful treatment of regulated products.

WHAT WE WILL NOT DO

×
Unlawful transfers or shipping

No direct shipment, import, transfer, storage or handling that bypasses applicable licensing requirements.

×
Unsafe demonstrations

No reckless handling, uncontrolled testing, intoxication, unsafe environments or irresponsible imitation.

×
Guaranteed positive reviews

Sponsorship buys agreed deliverables—not false praise or concealed editorial outcomes.

×
Unsupported performance claims

No misleading ballistics, accuracy, durability, safety or product-comparison claims.

×
Undisclosed paid promotion

Commercial relationships and supplied products must be disclosed where required.

×
Unapproved family handling

Children are not used to handle regulated products; family campaigns focus on suitable outdoor gear.

Built to become a global brand magnet

THE FIELDLAB PARTNER PROMISE

Every approved partnership is structured around real deliverables—not empty exposure language.

01Written campaign scope
02Clear content deliverables
03Approved legal handling route
04Published links and asset log
05Campaign reporting summary
Brand questions

BEFORE YOU SEND A PRODUCT

Can a firearm or ammunition brand ship products directly to HuntNetwork?

Only where the shipment, import, transfer, storage and receipt are lawful and handled through the correct licensed parties. In most campaigns, regulated products should be coordinated through an approved importer, distributor, licensed dealer, armoury or range. Never ship a regulated product until the written delivery protocol is confirmed.

Does supplying a product guarantee a positive review?

No. A supplied product or paid campaign secures the agreed production and promotional deliverables, not a fabricated opinion. Sponsored content and supplied products should be disclosed, and all performance statements must be supportable.

Can brands sponsor HuntNetwork TV, Live sales and adventures together?

Yes. The Field Test Partner, Brand Floor and Founding Partner structures can combine HuntNetwork TV, HuntNetwork Live, FieldLab, marketplace, outfitter, social and suitable family-adventure integrations into one campaign.

What happens to products after testing?

The agreement should state whether a product is returned, retained as a disclosed sample, loaned for a fixed period, transferred through a lawful licensed process, or provided to an approved third-party testing partner. Regulated products require category-specific written treatment.

Can a retailer or outdoor shop host the test day?

Yes. Retailers, distributors, ranges, outfitters and training partners can form part of the campaign when they have the required permissions, facilities, insurance and qualified personnel.

Can a brand invest in the wider HuntNetwork division?

Strategic sponsorship, category ownership, co-development and investment discussions can be considered separately from ordinary advertising. Any investment arrangement requires its own due diligence, valuation, legal documentation and professional advice.

Put your equipment where the story happens

DON’T JUST ADVERTISE THE PRODUCT. PROVE IT IN THE FIELD.

Build a product drop, test-day campaign, dedicated brand floor or strategic partnership across the HuntNetwork media ecosystem.

READY TO PUT YOUR BRAND ON THE FIELDLAB FLOOR?Choose a product drop, test campaign, category floor or founding partnership.
Partner Now →